Question 1

How should I choose between "investment-type" and "franchise-type"?

Accepted Answer

Consider the role you want to play : If you want to be a completely hands-off owner and earn passive income, choose the investment type ; if you want to be personally involved and own a business locally, choose the franchise type . The former is suitable for purely financial investment in first- and second-tier cities, while the latter is suitable for establishing a foothold and operating in third-, fourth-, and fifth-tier cities.

Question 2

Does the 10% annualized priority dividend for "investment-type" products guarantee that you will definitely receive it?

Accepted Answer

This is a priority in the allocation order, not a rigid payment guarantee . It means that project profits will be allocated to this portion of the revenue first. Its implementation depends on the actual operation of the project, and we have verified its feasibility using profit data from stores across provinces (such as the Wuhan store's average monthly gross profit of 11,500 yuan).

Question 3

If the project doesn't go well, will I be able to get my principal back?

Accepted Answer

Investment type : According to the latest policy, if you need to withdraw after two years of operation, the brand can repurchase your investment at the initial investment price , which provides you with a clear guarantee of principal return.Franchise model : Under certain conditions, the brand owner can buy back 90% of the purchase price of the goods you purchase, greatly reducing your inventory risk.

Question 4

Besides the data from Wuhan, are there any successful cases in my province/city?

Accepted Answer

Goodnight Bear has opened stores in multiple provinces including Hubei, Shandong, Shaanxi, Gansu, Guangdong, and Guangxi . For example, its Hubei store once achieved a record of being the top-selling store in the province for 300 consecutive days , and its new store in Lanzhou became a regional leader in just 34 days . We encourage you to visit the nearest store in person to verify the data firsthand.

Question 5

What exactly does the cooperation fee of "starting from approximately 60,000 yuan" include? Are there any other hidden costs?

Accepted Answer

This fee primarily covers core items such as smart warehouse equipment, initial inventory, system licensing, and operational support. Before cooperation, we will provide a detailed "Investment Budget Sheet" listing all expenses, with no mandatory hidden charges. Subsequent operating costs mainly consist of inventory replenishment and procurement costs.

Question 6

If I don't approve of the location recommended by headquarters, can I refuse it?

Accepted Answer

We can discuss this together . We will provide a professional site selection report and revenue forecast based on big data, but the final decision rests with you. We adhere to the principle of "win-win" and will communicate fully with you until we find the optimal site that both parties agree on.

Question 7

If I were to do a "franchise" business, how much time would I need to spend each day?

Accepted Answer

The core task is to replenish stock according to system prompts . This is usually not a daily necessity, but rather a periodic task based on sales (e.g., every few days). Once you are proficient, a single replenishment takes approximately 1-2 hours. You do not need to be present at the store.

Question 8

All online operations are at headquarters. How can I ensure that I am not sidelined?

Accepted Answer

Your core control lies in: 1. Owning local physical assets ; 2. Having independent back-end access to your stores , allowing you to view every order and transaction in real time; 3. The right to independently procure goods (from the headquarters supply chain). The headquarters acts as your "cloud manager," not a replacement for you.

Question 9

Can unsold goods be returned to headquarters?

Accepted Answer

Franchisees enjoy the right to buy back goods : For goods purchased from Goodnight Bear's central supply chain, 90% of the purchase price can be returned to the brand owner, provided that the goods meet the specified conditions (such as intact packaging and within the expiration date), which provides you with strong inventory protection.

Question 10

If a similar store opens next to my store, what kind of support will headquarters provide?

Accepted Answer

We will launch a "Regional Protection and Collaboration" support program: 1. Providing dedicated marketing subsidies or activities; 2. Optimizing your product structure and creating differentiation through data platform analysis; 3. Coordinating market efforts from headquarters when necessary. Our competitive advantage lies in our system and operational efficiency, rather than simply imitating hardware.

Question 11

How often are profits distributed as dividends? How can I see the accounts?

Accepted Answer

Investment type : Dividends are settled quarterly or semi-annually. You can view all orders, costs, and profit details in real time, 24/7 through the dedicated "Morning Glory" data platform, and financial reports are sent regularly.Franchise type : Profits are reflected in your account daily and can be withdrawn as needed.

Question 12

What should be done if the smart warehouse experiences a power outage, network outage, or malfunction?

Accepted Answer

The smart warehouse is designed with offline temporary storage , so short-term failures will not affect customers who have already placed orders to pick up their goods. Headquarters monitors the status of all equipment 24 hours a day, and the maintenance team will respond within 2 hours of detecting any anomalies, resolving the issue remotely or on-site. You only need to report the problem as the first person to discover it.

Question 13

What are the specific procedures and how long does it take for the funds to arrive after a two-year repurchase agreement for "investment-type" products?

Accepted Answer

A written application is required for the buyback. Upon receiving and approving the application, the brand will pay the buyback price (your initial investment) to your designated account within 30 business days , as stipulated in the contract. The process is clear and legally binding.

Question 14

I have absolutely no experience in retail. Can I do a "franchise" business?

Accepted Answer

Absolutely . Our model has standardized complex processes. You will receive comprehensive training, and the headquarters operations team will provide ongoing guidance. What you need is not retail experience, but rather a sense of responsibility, a willingness to learn, and basic local social skills .

Question 15

What are the policy risks in this industry? Can the store obtain a license?

Accepted Answer

Adult product retail is a legal industry. Goodnight Bear provides a compliant store opening guide , and all recommended products meet national standards. Currently, all our partner stores are able to obtain business licenses normally. For specific categories, please consult your local government department; we will provide necessary support.

Question 16

What is the profit ceiling for a store?

Accepted Answer

A single-store model has its service radius. A monthly profit of 11,000-15,000 yuan is a stable range, while excellent stores (such as those in the city center or near universities) have higher potential. Our value lies in the fact that once you have a successful store, you can replicate and invest in a second and third one, achieving overall revenue growth through scaling .

Question 17

How can the headquarters promote the brand at the national or regional level to help me attract customers?

Accepted Answer

The headquarters continuously invests in brand content placement and search engine optimization on mainstream lifestyle service platforms (such as Meituan and Taobao) to enhance the overall brand awareness of "Goodnight Bear". Simultaneously, we provide online store operation services for each store, including event planning and page optimization, directly driving traffic to your business.

Question 18

How often are the products updated? Can I decide what products to stock myself?

Accepted Answer

Typically, our headquarters supply chain will recommend a new product list once or twice a week, and you can choose to purchase based on back-end sales data and analysis suggestions. We provide big data-driven product selection support while also respecting your local market judgment.

Question 19

What do you think is the biggest risk of this project?

Accepted Answer

For investment-oriented companies, the core risk is the quality of site selection , which directly affects the rate of return. To address this, we employ a multi-location hedging strategy and a two-year buyback program as a safety net.For franchisees , the risk lies in your level of investment . The timeliness of restocking and the level of service directly affect reputation and repeat purchases.

Question 20

If I'm interested, what's the specific first step?

Accepted Answer

We strongly recommend that you complete the "Three-Step Understanding Process" : 1. Online Discussion : Obtain the complete project information package; 2. Data Verification : Request access to the real-time operational data backend; 3. On-site Visit : Schedule a visit to the nearest operating store and communicate with existing franchisees. Make your decision only after seeing it for yourself.

常见问题解答

Frequently asked questions